The PB&A MarketPlace Intelligence Team:
Phil Balducci founded PB&A in 1986. He holds an MSIM from Georgia Tech in research methodologies and has previously served as Senior VP of Research at WB Doner Advertising, (Zoom-Zoom for Mazda, What Would You Do for a Klondike Bar?), Seer Analytics and the Marketing Research Bureau in Washington DC. He gladly spends 20% or more of his professional time, on a Pro Bono basis, helping charitable organizations across the country including the YMCA, thrive.